What’s on Your Home Page?

kitty on computer

So many websites treat their “Home” page as an “About” page with information on the company, boasting how many years they’ve been in business, etc. This is a problem because potential clients or customers generally want to know first of all:  what’s in it for them? They want to know what you are going to…

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What Is Your Brand?

question mark

Do you know what your brand is?  Is it clear to you and your customers or clients? Or is it a bit fuzzy like the question mark? It may help to first think of some popular brands that you are familiar with.  Think about your experience when you come in contact with that brand. Is…

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Design, Function, & Marketing – Which Is More Important?

Social Media Icons

In the last week I read a statement by someone and was also asked a difficult question, both of which got my wheels turning. First the question: I was asked if I had to choose between web design and marketing, which would I choose?  I couldn’t answer the question.  I couldn’t choose.  I believe the…

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How To Get The Best Results From Your Web Designer

planning your website

Communication is key when it comes to getting the website of your dreams. Before contacting a designer, there are some things you can do to help the process. Think through some of these points first. Content: what do you want, who will write it, and is it ready?  Do you need help with content organization?…

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Happy New Year

Planner

As I look ahead to a new year and business I can’t help but think about my planning or lack thereof.  Planning, goals, organizing, and lists all come fairly naturally to me but I find that the busier I become, the easier it is to drop planning.  That’s when things start falling apart. Years ago…

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