Internal Branding For the Solopreneur

Wait a minute.  Is that even a thing?  Does internal branding apply to Solopreneurs? When branding for a larger company with employees I would look at the internal brand (employees perception of the company) as well as the external (customer’s perception of the company).  Are the employees happy with their work?  How’s internal communication?  Is…

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3 Remedies for the Lonely Solopreneur

The other night my husband was at a trade show with the company he works for.  The company booked him a room at the Trump tower and took him and the other sales guys to dinner at the restaurant there.  My husband’s steak alone was $50. While he was living it up in Vegas, I…

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4 Tips For A Successful Website Reno

Thinking about renovating your website but have no clue where to start?  Maybe the thought of it is overwhelming and a bit scary?  No worries!  Here are four tips to help you get started. Change Your Shoes!  That’s right…  take off your business owner / entrepreneur shoes and step into the shoes of your audience,…

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Design Process

I love setting up a new website project in Asana (my project management tool).  As I list each task I look forward to diving in and creating!  Below is my general design process.  It may vary from project to project but in general this is it. One of my favorite parts of the design process…

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How To Prep For Your New Website – Part 2

planning your website

Part 1 of How To Prep For Your Website was all about thinking.  It was full of questions…  Ah, so much to think about!  Today we are going to get into the “doing” – exactly what you can do to prep for your new website: Start a “Secret” Pinterest board and name it “Website”. Research…

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How To Prep For Your New Website – Part 1

planning your website

So you want a new website!  Congratulations!  This is exciting and fun!  You’ve finally made the decision…  so now what?  Well, there are some things you can start thinking about and doing, that will prepare you for the process.  Think think think!   Brand: Do you have a brand?  What is it?  Do you want…

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The Importance of Updating Your WP Website

Update WordPress

Did you know?!  According to WPbeginner in 2012, 83% of hacked WordPress blogs were not upgraded?  Yup!  You know how you keep putting it off… maybe you don’t think it really matters.  Well let me tell you, it does matter!  When WordPress, your plugins, and your theme come out with a new release, it’s because…

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Understanding HTTPS / SSL

Importance of SSL

Have you heard? Google announced this year that HTTPS / SSL will be a factor for search result standings.  Don’t know what that is?  Think “Secure” when you see that “S”.  You can tell if you have a secure connection with a website by the little padlock icon in the browser address bar and the…

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Do You Judge Businesses by Their Websites?

Do you judge businesses by their websites?

You know the saying – “don’t judge a book by it’s cover”.  I know we are all guilty of this!  I do it all the time with businesses and their websites.  If I see a bad website I automatically think the business isn’t going to be so great either. One example I can think of…

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Tennant & Hovander Website Remodel

New website design for Tennant Lake and Hovander Park

My most recent remodel was for the Friends of Tennant Lake and Hovander Park.  Their old site was outdated and they wanted something that would be easier to update. I gladly came up with a solution – pretty much a brand new website!  I loved this project and the way it turned out.  One of…

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