Internal Branding For the Solopreneur

Wait a minute.  Is that even a thing?  Does internal branding apply to Solopreneurs?

When branding for a larger company with employees I would look at the internal brand (employees perception of the company) as well as the external (customer’s perception of the company).  Are the employees happy with their work?  How’s internal communication?  Is there high turnover in the company or a loyalty amongst the employees?  Is there good teamwork?

So how in the world could internal branding apply to you when you’re flying solo?  Well, you may think you’re flying solo, dear sister, but you’re not!  I’m thinking of the voices in your head and no, I don’t think you’re crazy!

We all have an inner dialog running in our brains…  usually fitting in one of two categories: positive or negative.  Those negative voices can be really loud and obnoxious.  They drown out the positive voices if you let them.  They like to point out other’s successes and your failures.  They are constantly comparing you with others.  They are ruthless.  Mean.  They steal you of your joy and make you forget your successes!  

How do we shut up those negative voices?
Walking down memory lane

Truth & Grace.  Take a walk down memory lane.  Sure, you’ll see some mistakes – you are human after all.  But take a good hard look at all you’ve accomplished.  I know there’s some good stuff there!  Dwell on that good stuff for a bit.  Be impressed with what you’ve done!  Take some time to thank God for the abilities He’s given you.  He created you, remember?  Stop dissing His creation!

Authenticity.  Stop comparing your business with others.  Yes, it’s good to know your competition and allow that knowledge to spur you on to greater things.  But don’t allow it to drag you down.  Remember you are unique.  You don’t have to be like everyone else.  You  don’t have to strive for the same things.  If making a bajillion figure income doesn’t matter to you – that’s fine.  Do what’s best for you, your family, and your business.  Be authentic.  Be you.  The grass on the other side of the fence ISN’T greener.  Trust me.  I’ve been there.

Branding.  Surprisingly, branding can help shut up those negative voices.  It involves taking a good look at your business strengths, weaknesses, opportunities, and threats.  Getting it all down on paper helps you to see the big picture and gives you a concrete strategy to follow.  It also gives you something to look back at in a year and see what you’ve accomplished.  So often we forget all that we’ve done!

Yes, internal branding most certainly applies to solopreneurs.  I hope this helps you in that area.  Maybe it’s time to “fire” some of those negative voices and “hire” some positive ones.  They’ll work better for you in the long run!