This is a problem because potential clients or customers generally want to know first of all: what’s in it for them? They want to know what you are going to do for them. They want to know how you are going to make their life better. Tell them right away on your home page or you will lose them.
Once they are convinced they like what you have to offer, they might head over to the “About” page to learn more about you. Speaking of which, do you have a photo of yourself and /or staff on your about page? It helps potential clients or customers to have a more personal connection to you and your business. Depending on your business type, this may or may not be important. In general, it’s important for the small business.